Plant-derived shampoo protects colour for up to 8 weeks*. Ideal for fine to medium hair types. The shampoo for color-treated hair gently cleanses hair without stripping to minimize colour washout. Leaves hair feeling weightless, airy and light. A plant-derived formula helps reduce colour fade, while omega-rich apricot oil leaves hair nourished. Benefits: 8 weeks of colour protection. Protects hair colour from fading 100% vegan colour protection and care A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner. 98% naturally derived**. Leaping Bunny approved. Silicone free. How to Use 1. Massage into wet hair, from roots to ends. 2. Rinse. 3. Follow with color control conditioner. 4. Apply color control leave-in treatment light and do not rinse. *Ex vivo testing on tresses washed 24 times. **Per ISO 16128, from plant sources, non-petroleum mineral sources, and/or water. Water\Aqua\Eau, Ammonium Lauryl Sulfate, Babassuamidopropyl Betaine, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Prunus Armeniaca (Apricot) Kernel Oil, Glycine Soja (Soybean) Oil, Glycol Stearate, Glycerin, Sodium Gluconate, Sodium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum),* Limonene, Eugenol, Amyl Cinnamal, Hydroxycitronellal, Citronellol, Geraniol, Linalool, Sodium Citrate, Sodium Phytate, Tocopherol, Benzoic Acid, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate *Aveda’s Own Pure-Fume™ Aroma with Osmanthus, Orange, Cypress, Cedarwood and Other Pure Flower and Plant Essences