Protect yourself from head to toe using the Shiseido Expert Sun Protector Face and Body Lotion SPF50+ - a chemical sun cream with high protection for all skin types.. Effectively defending your skin against harmful UVA and UVB rays, Shiseido’s Expert Sun Protector works differently to many sun lotions, as this formula’s UV protection is strengthened through water, sweat and solar heat, thanks to Shiseido’s SynchroShield Technology™.. This weightless lotion guards the inner and outer layers of the skin against UV rays, while also actively preventing the appearance of premature ageing. The formula minimises the appearance of wrinkles, dullness and sun-induced dark spots with Profense CEL™ technology, while helping to prevent air pollutants from sticking to the skin through Shiseido’s antioxidant NatureSurge Complex.. Invisible, lightweight and comfortable, the formula also scents your face and body with a pleasant and unique scent. Plus, if used on the face, this high-protection lotion works as the perfect base for makeup, by making foundation application instant and effortless, while creating a long-lasting makeup finish.. With a proven efficacy of resisting perspiration, water and solar heat, this sun lotion is an absolute holiday essential.. Why We Love It. Everything about Shiseido’s sun cream has left us impressed. Boasting a number of innovative technologies, the formula improves as it hits the water, sweat or is exposed to heat from the sun - the exact opposite of many sun creams, which wear and rub off under these external conditions.. Not only does it care for your skin’s general health, the formula is also respectful of the environment. As this sun cream is highly water-resistant, less product washes off and into the sea, making it both less wasteful and less harmful on the ocean. This is another reason why Shiseido’s Expert Sun Protector Face Cream should be a part of your holiday sun care regime.. How To Use It. Shake well before use. Apply liberally over the face and body before exposure to the sun. Reapply at least every two hours to keep fully protected.. Recommended to reapply SPF every 2 hours and after water/ towelling for optimal effect.. Works Well With. It’s always a good idea to moisturise and nourish sun-drenched skin, which can be extremely dehydrated or even damaged, so explore Shiseido’s sun care collection to find the perfect after-sun cream.. Values. Dermatologically-tested.