Pureology Strength Cure Blonde Purple Shampoo is a toning and strengthening shampoo for blonde, bleached, and highlighted hair. This deep purple, ZeroSulfate®, 100% vegan shampoo neutralises yellow and brassy tones in lightened hair, enhances colour vibrancy and helps repair damage. It softens dry, brittle strands and strengthens hair from root to tip, leaving blonde hair brighter, cooler in tone, and visibly healthier after every wash. Pureology Strength Cure Blonde Purple Shampoo keeps blonde and lightened hair bright, balanced and beautifully toned. The deep purple shade neutralises unwanted yellow and brassy tones, leaving hair cool and clean with a fresh, salon-toned finish. It goes beyond colour correction too. Arginine helps reinforce weak strands, while Astaxanthin, a powerful antioxidant, works to protect and repair damaged areas. Ceramides help restore softness and smoothness to rough, dry hair, leaving it shiny and touchable. This is ideal for anyone with blonde, highlighted or bleached hair who wants to keep their colour looking fresh while repairing and preventing damage. And the scent? It’s a dreamy blend of peach, vanilla and rose that turns your hair wash into a little moment of magic. With Pureology’s patented Antifade Complex®, your colour stays vibrant for longer so your blonde always looks its best.