Specifically developed for pets with veterinary professionals to help keep your pet’s mouth healthy. With this tasty toothpaste on the menu, brushing your pet’s teeth doesn’t have to be too much of a chore for you or your pet. Human toothpastes just don’t cut the mustard for pets and this toothpaste has been developed in conjunction with veterinary professionals. It’s low foaming, and gentle – as the enamel of pets’ teeth can be surprisingly soft.. The main purpose in cleaning teeth is to reduce the build-up of dental plaque which can lead to the formation of tartar and to keep gums healthy. Sage oil, a potent anti-oxidant which also has more than a dozen antiseptic compounds helps to keep those gums fresh and healthy.. Make brushing your pet`s teeth easier with this tasty toothpaste they`ll love. Unlike human toothpastes, which are too harsh for our four-legged friends, our toothpaste has been specifically developed for dogs and cats alongside veterinary professionals. The low-foaming and gentle formulation cleans teeth without damaging enamel, with the sage oil acting as a potent antiseptic and antioxidant (to neutralise free-radicals), helping to keep those gums fresh and healthy.. Do I really need to brush my pet’s teeth?. The answer is yes, together with regular vet dental checks, brushing your pet’s teeth is an important part of maintaining their dental hygiene and the best way to avoid potentially invasive and costly dental treatment. Most of us will experience uncomfortable and sometimes painful dental problems within our lives and it’s no different for our pets. Brushing your pet’s teeth regularly keeps their mouths healthy by helping to prevent the build-up of dental plaque which can lead to tartar, eventually causing gum disease and tooth damage.. What can I brush my pet’s teeth with?. To brush your pet’s teeth, you will need the right tools. First of all, choose a specialist toothbrush or an ordinary children’s soft bristle toothbrush. Use a toothpaste formulated for dogs, such as our gentle, low foaming Roast Dinner Toothpaste. For those that resent the brush or for smaller mouths why not try a fabric plaster or some muslin wrapped around your finger? Take your time and gradually introduce the idea to your pet over a period of days, if needed.. How should I brush my pet’s teeth?. To begin with, many pets are reluctant to have their teeth cleaned but with our liver- flavoured Roast Dinner Toothpaste they will soon look forward to their new dental care routine! Try not to brush too hard as this can damage their gums and brush the teeth carefully in a circular motion. Don’t forget to reward your pet with lots of praise and maybe even a homemade treat. Starting from a young age can also help your pet get into a good routine.. How often should I brush my pet’s teeth?. Ideally pets should have their teeth cleaned daily but this may be impractical for some people, so we suggest that you aim to do it at least once a week to help reduce the build-up of plaque and tartar, the main culprits of tooth decay. However, if this isn’t possible as often as possible is better than neglecting your pet’s dental care altogether.. Ingredients: Sage oil and Liver flavour. Administration: Apply with a soft toothbrush; for smaller dogs and cats a piece of muslin cloth or cotton bud might be more acceptable. Can be used during pregnancy?: Yes. Can be used during lactation?: Yes. Interactions: Can be given conjunction with any other medication. Product Finishing: Paste. Special Warnings: Not harmful if swallowed but a drink of water after cleaning is advisable. Always read the label