Pre-Suasion: A Revolutionary Way to Influence by Robert Cialdini (PB 2017)
When it comes to persuasion, success can begin before you say a word. An instant classic. ForbesUtterly fascinating. Adam Grant, author of Originals and Give and TakeShockingly insightful. Chip Heath, coauthor of Switch and Made to Stick NEW YORK TIMES BESTSELLERIn his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over it isnt just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of presuasion, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say yes even before they are asked. And as Cialdini reveals, its a world you can master. If you understand the tools of presuasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, PreSuasion is a masterclass in enhancing your powers of influence. Mindblowing. Management TodayAccessible and intellectually rigorous. Books of the Year, The TimesFascinating, fluent and original. Tim Harford, author of The Undercover Economist Strikes Back | Robert Cialdini Pre-Suasion : A Revolutionary Way to Influence & Persuade
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Details:Pre-Suasion: A Revolutionary Way to Influence by Robert Cialdini (PB 2017)
When it comes to persuasion, success can begin before you say a word. An instant classic. ForbesUtterly fascinating. Adam Grant, author of Originals and Give and TakeShockingly insightful. Chip Heath, coauthor of Switch and Made to Stick NEW YORK TIMES BESTSELLERIn his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over it isnt just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of presuasion, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say yes even before they are asked. And as Cialdini reveals, its a world you can master. If you understand the tools of presuasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, PreSuasion is a masterclass in enhancing your powers of influence. Mindblowing. Management TodayAccessible and intellectually rigorous. Books of the Year, The TimesFascinating, fluent and original. Tim Harford, author of The Undercover Economist Strikes Back | Robert Cialdini Pre-Suasion : A Revolutionary Way to Influence & Persuade
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When it comes to persuasion, success can begin before you say a word. An instant classic. ForbesUtterly fascinating. Adam Grant, author of Originals and Give and TakeShockingly insightful. Chip Heath, coauthor of Switch and Made to Stick NEW YORK TIMES BESTSELLERIn his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over it isnt just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of presuasion, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say yes even before they are asked. And as Cialdini reveals, its a world you can master. If you understand the tools of presuasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, PreSuasion is a masterclass in enhancing your powers of influence. Mindblowing. Management TodayAccessible and intellectually rigorous. Books of the Year, The TimesFascinating, fluent and original. Tim Harford, author of The Undercover Economist Strikes Back | Robert Cialdini Pre-Suasion : A Revolutionary Way to Influence & Persuade
Product Specifications
General | |
|---|---|
format | paperback |
Language | eng |
type | book |
age level | adults |
Size | 12.9 x 2.6 x 19.8 cm |
Color | multicolor |
Gender | unisex |
Brand | Robert Cialdini |
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